The question is, how does an almost 30-year-old amber ale recipe hold up in today’s saturated craft beer landscape? To further capitalize on the brand recognition, New Belgium added a second beer to their core portfolio with the Fat Tire name, Fat Tire Belgian White, back in 2017. ![]() ![]() Once consumers began equating the brewery with the Fat Tire brand name, New Belgium changed the logo for the entire brewery to include the bicycle motif. The name itself originates from a co-founder’s bicycle trip through Belgium in 1988. – New Belgium Fat Tire Amber Ale – 12oz bottle served in Rastal Harmony glass – 5.2% ABVįat Tire, often misconstrued as “Flat Tire”, has been New Belgium’s flagship beer for almost 30 years. Official description: Fat Tire Amber is the easy-drinking Amber Ale born in Colorado from New Belgium Brewing Company, a certified B-Corp.
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